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Strategy

 On the 5 continents e-laugh stations will be placed. An e-laugh station is a multi-functional work of art itself. It is an arched structure where laughter is projected on its semi-transparent walls. Inside one is submerged in an audio-visual laughter experience and triggered to record his or her own laughter. The arches are made of lexan and steel or bamboo and rice-paper or any local material. Laughter can also be projected on water, onto buildings, or on whatever is appropriate within the program.
The new social media are a fast way to collect and present laughter, reaching masses of people through this  art format.